ROLE IN PROJECT:
BRANDING AND CREATIVE DIRECTION
PROJECT YEAR:
2026
DURATION:
3 WEEKS
WORK DONE:
BRAND IDENTITY
This project is a conceptual brand focused on defining structure, consistency and clarity in modern user interfaces. UI Rules needed a brand that reflected its position in the design community authoritative but approachable, educational but not academic. The visual identity had to work across content, social media, and marketing materials.
UI Rules went from a name with potential to a brand with presence. The marketing strategy, built into the brand from the start, meant UI Rules didn't launch and then figure out how to grow. It launched ready with a visual language, content framework, and asset system designed to scale across social media, educational content, and community touchpoints.