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ROLE IN PROJECT:
LOGO & BRAND DESIGNER
PROJECT YEAR:
2025
INDUSTRY:
LEGAL TECH / AI
WORK DONE:
LOGO DESIGN & BRAND IDENTITY
the problem
the problem
Swans was building something most law firms had never seen AI and automation designed to make personal injury practices grow without adding headcount. The product was real. The results were there. But the brand looked like it could belong to anyone. They needed to walk into rooms and be taken seriously before they said a word.
Swans was building something most law firms had never seen AI and automation designed to make personal injury practices grow without adding headcount. The product was real. The results were there. But the brand looked like it could belong to anyone. They needed to walk into rooms and be taken seriously before they said a word.
the solution
the solution
The identity now communicates authority and motion. The swan logomark fluid, precise, unmistakable does the work before any explanation is needed. When they show up in a pitch, on LinkedIn, or at an industry event, people understand they're looking at something different. The brand backs the claim.
The identity now communicates authority and motion. The swan logomark fluid, precise, unmistakable does the work before any explanation is needed. When they show up in a pitch, on LinkedIn, or at an industry event, people understand they're looking at something different. The brand backs the claim.