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ROLE IN PROJECT:
BRAND, DESIGN & STRATEGY
PROJECT YEAR:
2026
INDUSTRY:
design system for figma and react
WORK DONE:
BRAND IDENTITY
the problem
the problem
Shadcncraft is a Figma UI Kit built on shadcn/ui the component library used by thousands of dev teams and AI coding tools. In a crowded market of shadcn-based kits, Shadcraft had no visual identity to separate it from competitors. The logo needed work, there were no brand graphics, and the premium positioning the product deserved wasn't reflected visually.
Shadcncraft is a Figma UI Kit built on shadcn/ui the component library used by thousands of dev teams and AI coding tools. In a crowded market of shadcn-based kits, Shadcraft had no visual identity to separate it from competitors. The logo needed work, there were no brand graphics, and the premium positioning the product deserved wasn't reflected visually.
the solution
the solution
A distinctive identity system that positions Shadcraft as the premium option in the shadcn world. Logo system, linear pattern language, and brand guidelines, all B&W, all intentional.
A distinctive identity system that positions Shadcraft as the premium option in the shadcn world. Logo system, linear pattern language, and brand guidelines, all B&W, all intentional.