ROLE IN PROJECT:
Branding, Creative Direction & Strategy
PROJECT YEAR:
2026
DURATION:
3-4 WEEKS
WORK DONE:
BRAND IDENTITY
Shadcncraft is a Figma UI Kit built on shadcn/ui the component library used by thousands of dev teams and AI coding tools. In a crowded market of shadcn-based kits, Shadcraft had no visual identity to separate it from competitors. The logo needed work, there were no brand graphics, and the premium positioning the product deserved wasn't reflected visually.
A distinctive identity system that positions Shadcraft as the premium option in the shadcn world. Logo system, linear pattern language, and brand guidelines, all B&W, all intentional.