ROLE IN PROJECT:
BRAND IDENTITY & STRATEGY
PROJECT YEAR:
2025
DURATION:
2 WEEKS
WORK DONE:
BRAND & CREATIVE DIRECTION
Mezgr needed a brand identity that matched the ambition of the product something iconic, fast to recognize, and built to stand out across app stores, social media, and pitch decks. We focused on creating a logomark that works at every size from app icon to billboard. The identity system was designed to feel confident and distinct, with a visual language that could scale as the product grew
The final identity system gave Mezgr something it didn't have before: instant recognition. The logomark works at every scale. The brand system was built to travel: app store listings, social media, pitch decks, merch. Everything feels like the same brand because everything came from the same system.