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ROLE IN PROJECT:
BRAND IDENTITY & STRATEGY
PROJECT YEAR:
2025
INDUSTRY:
driving app community
WORK DONE:
BRAND & CREATIVE DIRECTION
the problem
the problem
Mezgr needed a brand identity that matched the ambition of the product something iconic, fast to recognize, and built to stand out across app stores, social media, and pitch decks. We focused on creating a logomark that works at every size from app icon to billboard. The identity system was designed to feel confident and distinct, with a visual language that could scale as the product grew
Mezgr needed a brand identity that matched the ambition of the product something iconic, fast to recognize, and built to stand out across app stores, social media, and pitch decks. We focused on creating a logomark that works at every size from app icon to billboard. The identity system was designed to feel confident and distinct, with a visual language that could scale as the product grew
the solution
the solution
A complete identity built for scale logomark that holds from app icon to billboard, visual system ready for app stores, social, and investor decks. Delivered in 2 weeks. Mezgr went from no brand to full system before their next round.
A complete identity built for scale logomark that holds from app icon to billboard, visual system ready for app stores, social, and investor decks. Delivered in 2 weeks. Mezgr went from no brand to full system before their next round.