ROLE IN PROJECT:
Framer Developer
PROJECT YEAR:
2025
DURATION:
6 weeks
WORK DONE:
Framer Development
The activewear space is saturated with brands that prioritize performance but lack personality. Clay Momentum set out to redefine that — blending high-performance design with the grounded, tactile feel of natural materials. The challenge was to build a visual identity and digital experience that communicates energy, craftsmanship, and authenticity in equal measure.
I designed a digital experience rooted in texture and movement — pairing bold typography with clay-inspired color palettes and fluid motion design. Product pages focus on material stories and real-world use, giving each shoe a sense of identity and craft. The result is a brand that feels dynamic yet deliberate — designed for people who move with intention.