DESIGN + AI
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As AI becomes more capable, it’s also becoming more generic. Trends blend, aesthetics repeat, and sameness spreads at scale. The challenge for designers isn’t just to use AI — it’s to stay distinct within it.
Human taste will always be the differentiator. It’s shaped by context, culture, and emotion — things no dataset can fully understand. Taste is what decides which output feels right, which idea deserves refinement, and which detail tells a story.
The future of design belongs to those who train their judgment as much as their prompts. In a world where machines can make anything, it’s taste that will define everything.

